1. Executive Summary: Funding Real-World Businesses, On-Chain

The Problem: Millions of talented entrepreneurs—small business owners, skilled artisans, farmers—are locked out of the traditional financial system. They have viable plans but lack the credit history or collateral required for a loan. They don't need a venture capitalist; they need a chance.

Our Solution: Merit is a two-phase solution designed to bridge this gap.

• Phase 1 (Live Now): A Proven Product. We have already built a powerful FinApp that helps entrepreneurs create business plans, define clear goals, and manage their finances.
• Phase 2 (The Vision): A Milestone-Based Funding Protocol. We will build a decentralized protocol that provides capital to entrepreneurs not based on who they know or what they own, but on their ability to execute their plan. We will gamify the funding process, releasing capital in tranches as entrepreneurs verifiably achieve their business milestones.

The Strategy: We are initiating the "Launchpad Catalyst" strategy. We will execute a "Genesis Sale" of 500 NFT passes to raise a ~$145k "Genesis" treasury. This treasury's sole purpose is to fund the creation of a world-class application package (a formal legal opinion, an institutional-grade whitepaper, and a robust tokenomics model) required to pass the rigorous due diligence of a top-tier launchpad like Polkastarter or DAO Maker. This de-risks our main fundraise and leverages the launchpad's expertise to ensure a successful, multi-million dollar public token sale.

2. The Genesis Sale: The "Genesis Round"

This initial sale is not our main fundraise; it is the key that unlocks it. We are inviting our first 500 believers to become our Founding Community, providing them with ground-floor access and immense value in exchange for the capital needed to professionalize our public launch.

Objective

To raise ~$145k, proving initial market demand and funding the creation of a bulletproof application package for a major launchpad.

What Supporters Get (The Value Proposition)

The Genesis Pass NFT is a multi-layered asset designed to provide both immediate and long-term value.

• Immediate Utility (The Floor): Lifetime premium access to our live FinApp. At a $49/month value, the pass pays for itself in just a few months.
• Exclusive Access (The Community): A permanent role in our private, token-gated "Founding Community" Discord, with direct access to the founding team.
• The Ultimate Upside (The Multiplier): A guaranteed whitelist spot for the main token sale hosted on the professional launchpad. This is the single most valuable economic opportunity, granting the right to invest at the earliest stage.

3. Use of the ~$145k Genesis Treasury

This treasury is a strategic tool with a clear, focused budget designed to maximize our chances of launchpad acceptance. Every dollar is allocated to de-risking the project and building a professional foundation.

4. The Path Forward: Impact, De-Risked & Professional

This strategy is the fastest and safest path to securing the significant funding needed to build our unique, high-impact protocol.